Case Studies

Inclusive Leadership: How to Build Teams Where Every Person Can Contribute Fully

Crisis Leadership: How to Lead Effectively When Everything Is Going Wrong

Value Pricing: How to Charge What You’re Worth Instead of What the Market Expects

Account Management: How to Grow Revenue From Customers You Already Have

Apple Case Study: How Design and Ecosystem Lock-In Built the World’s Most Valuable Company

Amazon Case Study: How Customer Obsession Became a Competitive Moat